Tuesday, March 22, 2011

Dissection Of A Menu: Berkli Barc

Dissection Of A Menu

On the menu: Butcher Block and Seasonal Sandwiches

Fare: Excellent

Berkli Parc...man oh man. Thank them for the sandwiches made with sprouts and whole grain bread. California cuisine is hard to find on the streets of NYC when you're on the go!

I could live in this cute little eatery. No, really, I could. The interior design melds modern and natural elements you may not expect from a Lower East Side cafe. And really, I am not sure that it can be classified as a cafe because it's so much more.

Branding: Wins. Look at that facade!

Interior Design (as shown above): Wins!! The blend of wood finishes and butcher block style configurations tie into their menu in theme, while glass cake plates with handwritten labels bring on the character. (In case you hadn't made your mind up already.)

1. Delancey Store Front with a minimal lowercase type used for signage.
2. Various pendants adorn the counter while this amazing piece hands above a farm table.
3. Simple stark white branches sit in a tortoise shell vase. (Where can I get one of those?!)
4. Ginger Bread, Apricot Scones, Irish Potato and Brown Sugar Coffee Cake are displayed on the cake plates I went crazy over. I mean, sure, bakeries have them but it's very unexpected in this space which is why I love it.

So the big question. Are we eating the brand or whats on the menu? Both! Berkli Parc scores.


Pip said...

Looking forward to breakfast there before the New Museum...

Brandi {not your average ordinary} said...

Another new haunt for me when I return. If you keep this up, I'm going to be out at a new place every day.

Maddy said...

I love NYC! There's nothing you can't find and this hidden gem definitely looks worth the visit :)

Jo said...

Looks amazing! And as for the big question, I think you definitely came up with the best answer! ;)

Sana said...

@Pip Sounds like a plan!

@Brandi There's always time to eat :)

@Maddy It is so worth the visit! Come on to NYC my dear!

@Jo So far all of the places I reviewed do a pretty good job at balancing the branding and menu..and there are so many more to cover!

Vintage is for Lovers said...

Wow. I love, love, love your blog! Thank you so much for the follow. I am so happy to now have a new, wonderful person to visit! xo Samantha

Sana said...

@Samantha thank you! I was excited to have found another vintage lover too! Very sweet. See you soon.

Anonymous said...

This place is gorgeous and as Liz Lemon would say "I want to go to there." I love hearing your most notable observations of the restaurant. It's awesome getting insight through the eyes of a designer.

Sana said...

@viv thank you! this is one of my favorite series because it involves two of my favorites - food and design. :)

DOCICA.com said...

I am a sucker for california cuisine...too! Like a turkey, bacon, avocado with sprouts on squaw bread. Lovin' the blog and what you are doing for non-profits.

Sana said...

You my friend have described the perfect sandwich! PS. Thank you for the love!