Dissection Of A Menu: Dough

If you haven't had lunch yet, you might want to come back later. Fortunately and unfortunately I've discovered a bakery named Dough not too far from my apartment. Judging by my Brooklyn guide to The Best French Toast on Scoop Street and all of the gushing about my Baked book, you'd never know that I am actually pretty careful with my sugar intake but these donuts are godly. Oh, and I'm doing the 6:30 spin class, so I'm not feeling that guilty.

photography by so does estella

On the menu: Donuts, fruit iced tea, coffee & a small selection of dry goods.

Fare: Excellent
Dough is serious. Not just because they're fresh and sweet or any other combination of characteristics donuts should have, but because they've got baking down to a science. The edible amazements come in a slew of unexpected flavors including:

Chocolate & Earl Grey
Hibiscus
Lemon Meringue
Lemon Poppy
Chai Cream
Chocolate Chipotle
Blood Orange

Branding: Wins. Amazing Type & Logo!

Interior Design (as shown above): Wins!! Dough manages to be industrial, yet warm and cozy with a schoolhouse vintage feel.

1. Ivory plaster with contrasting exposed beams and simple signage with brilliant type.
2. A Blood Orange Donut.
3. Fading Sidewalk Chalkboard (illustrates their use of simplicity throughout)
4. The variety.

So the big question--are we eating the brand or whats on the menu? Both!  Dough scores in both areas. Have you been? Let me know if you plan to visit.

Dissection Of A Menu: Buttermilk Channel

Dissection Of A Menu

images by so does estella

Fare: Wins
Aptly named, Buttermilk Channel is and isn't what you'd expect. When I first caught wind of the place through a friend, the name brought to mind huge buckets of waffle mix being poured onto a mega - griddle. Reminiscent of those educational shows we used to watch as children where they gave an inside look at the inner workings of a factory or production mill and we sat there in awe. Yes, kind of like that. 

I imagine that what goes on in the kitchen there is pretty similar, considering there is often an hour wait and lots of Brooklynites and their in-town parents waiting to throw down.

Interior & Design (as shown above): Fitting

1. Cornflower Blue Storefront Which Contrasts With Original Red Brick Facade
2. Globe Pendants Flank The Bar
3. Illustrated Menus Resembling The Original Buttermilk Channel Map
4. Window Signage In Classic Font, Backlit by Traditional Sconces

5. Eggs Huntington

6. Full Bar (at noon) (more below...)

photography by so does estella

Branding: Wins


Are we eating the brand or what's on the menu?
Both! If we took away the minimalist New England style decor and cute little menus with cows walking up the channel, this restaurant would still be on my hit list. For starters, the grapefruit wheels with endive are reason enough alone to go and the waffles, they're heaven.

Considering the vision I had about Buttermilk Channel before I actually dined there, I was surprised and delighted when greeted with the menu. A Yellow the tone of buttermilk itself is the ground color with a nice cornflower blue type. Quite comforting.


So, Buttermilk wins!!

Ever dined here? What's the favorite waffle spot in your city?