Dissection Of A Menu: Buttermilk Channel

Dissection Of A Menu

images by so does estella

Fare: Wins
Aptly named, Buttermilk Channel is and isn't what you'd expect. When I first caught wind of the place through a friend, the name brought to mind huge buckets of waffle mix being poured onto a mega - griddle. Reminiscent of those educational shows we used to watch as children where they gave an inside look at the inner workings of a factory or production mill and we sat there in awe. Yes, kind of like that. 

I imagine that what goes on in the kitchen there is pretty similar, considering there is often an hour wait and lots of Brooklynites and their in-town parents waiting to throw down.

Interior & Design (as shown above): Fitting

1. Cornflower Blue Storefront Which Contrasts With Original Red Brick Facade
2. Globe Pendants Flank The Bar
3. Illustrated Menus Resembling The Original Buttermilk Channel Map
4. Window Signage In Classic Font, Backlit by Traditional Sconces

5. Eggs Huntington

6. Full Bar (at noon) (more below...)

photography by so does estella

Branding: Wins


Are we eating the brand or what's on the menu?
Both! If we took away the minimalist New England style decor and cute little menus with cows walking up the channel, this restaurant would still be on my hit list. For starters, the grapefruit wheels with endive are reason enough alone to go and the waffles, they're heaven.

Considering the vision I had about Buttermilk Channel before I actually dined there, I was surprised and delighted when greeted with the menu. A Yellow the tone of buttermilk itself is the ground color with a nice cornflower blue type. Quite comforting.


So, Buttermilk wins!!

Ever dined here? What's the favorite waffle spot in your city?