Dissection Of A Menu: Dough

If you haven't had lunch yet, you might want to come back later. Fortunately and unfortunately I've discovered a bakery named Dough not too far from my apartment. Judging by my Brooklyn guide to The Best French Toast on Scoop Street and all of the gushing about my Baked book, you'd never know that I am actually pretty careful with my sugar intake but these donuts are godly. Oh, and I'm doing the 6:30 spin class, so I'm not feeling that guilty.

photography by so does estella

On the menu: Donuts, fruit iced tea, coffee & a small selection of dry goods.

Fare: Excellent
Dough is serious. Not just because they're fresh and sweet or any other combination of characteristics donuts should have, but because they've got baking down to a science. The edible amazements come in a slew of unexpected flavors including:

Chocolate & Earl Grey
Hibiscus
Lemon Meringue
Lemon Poppy
Chai Cream
Chocolate Chipotle
Blood Orange

Branding: Wins. Amazing Type & Logo!

Interior Design (as shown above): Wins!! Dough manages to be industrial, yet warm and cozy with a schoolhouse vintage feel.

1. Ivory plaster with contrasting exposed beams and simple signage with brilliant type.
2. A Blood Orange Donut.
3. Fading Sidewalk Chalkboard (illustrates their use of simplicity throughout)
4. The variety.

So the big question--are we eating the brand or whats on the menu? Both!  Dough scores in both areas. Have you been? Let me know if you plan to visit.